Ex-Waze CEO tries to replicate early Twitter with ‘Post’

Mastodon has become the most well-known Twitter alternative of late, but there’s more than enough time for others to show up. Former Waze CEO Noam Bardin is now trying to create a “civilian space where ideas can be discussed; learn from experts, journalists, individual creators and each other; converse freely; and have fun.”

Noam Bardin ran Waze for 12 years (until 2021) and Post is “what’s next”. At a high level, it’s described as a “social platform for real people, real news, and civil conversation.” LinkedIn lists a start date as May 2022, with a lot of post post fuss over the past week.

The opening post makes clear allusions to the early days of social media:

Remember when social media was fun, introduced you to great ideas and cool people, and actually made you smarter? Do you remember when it didn’t waste your time and made you angry or sad? When was it possible to contradict someone without being threatened or insulted? We want to bring that back in the mail.

In terms of features, “posts of any length” are supported with the ability to “comment, like, share and repost content with your opinion”. Longer-form content will somewhat hamper the quick digestibility that Twitter is known for.

A major differentiator reflected in the post.news URL is the following trio of features that require publication involvement:

  • Buy individual articles from various premium news providers so you can access multiple perspectives, not just the ones you’re subscribed to
  • Read content from different sources in one clean interface without having to switch to different websites
  • Provide tips to creators of engaging content to help them create more, via built-in micropayments

When it comes to content moderation, there are rules that are “rigorously enforced[d]’ with the ‘help of our community’ in a nod to Waze’s crowd-sourced nature. As shown above, the user interface is relatively straightforward for a social network.

There is a long waiting list to join Post – currently [update: 125,000 sign-ups] starting Sunday evening (PT). This is partly because many core features are still being expanded upon, with the “first version of the search” Just starting today. In the meantime, the Personalized Feed/Following feature still needs some improvement as all users are currently seeing the same firehouse of content. From Saturdayaround 1,000 users were admitted to “test the system”. As of Sunday evening, there are 3,500 activated users.

You can sign up for the waiting list here, with your place in the queue noted.

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