Elon Musk is unconventional.
He alone leads five companies, each playing an important role in their respective industry.
The billionaire’s reputation also adds to the pressure, as his critics would be thrilled if any of his companies failed.
Of these five companies, three occupy important places in popular images. Tesla (TSLA) – Get a free report transformed the automotive industry by spearheading the electric vehicle revolution. Five years after being ridiculed in its infancy, the automaker has emerged as the undisputed leader in green vehicles, demand for which is growing rapidly around the world.
SpaceX, Musk’s aerospace company, has forced space players to rethink their approach to rockets. The reusable rockets promoted by Musk are catching on as life on Mars is no longer a distant dream.
The company is also solidifying the promise of a safer Internet with the global launch of Starlink, the satellite Internet service.
As with Tesla, SpaceX needs Musk to fulfill its mission and achieve its ambitions.
But the tech tycoon has also been the owner of Twitter for a few weeks (TWTR) – Get a free reportwhich he bought on October 27 for $44 billion.
“I should run Twitter”
Twitter revenue is based not only on the products and services provided, but mostly on the advertisers who promote their brands on the platform.
The company is the digital marketplace of our time, which has brought it scrutiny from politicians and regulators. Musk, used to offering disruptive products, faces new challenges that differ from his reality at Tesla and SpaceX.
His beginnings at Twitter were marred by controversy over content policies on the platform and technical issues that led to a rise in fake accounts impersonating politicians, big business and celebrities. As a result, Musk had to suspend the Twitter Blue subscription service.
In this regard, John Legere, the former CEO of T-Mobile, offered to run Twitter in Musk’s place.
“Hi @elonmusk, maybe I should run @twitter,” Legere told the billionaire on Twitter on Nov. 13. @Twitter.”
“I’m expensive, but so is what you paid for Twitter (ps please be a lead example on how to tweet 🥇)” Legere added.
Musk’s response was quick and clear. It boiled down to one word: “No”.
It’s hard to tell if Legere was serious, but he responded to Musk’s denial with some advice.
“@elonmusk Well that was a short interview 🤔, fair enough can’t say I didn’t try. #NoMeansNo 🤷♂️,” Legere replied.
He continued: “@elonmusk @Twitter But please consider the complimentary advice included in my proposal. I believe @twitter can be the marketplace for transparent free speech AND a profitable growth company. This requires vision, but also leadership and management. ✅”
It’s not certain that Musk will listen to Legere’s advice. The billionaire stopped responding to him, at least in public.
Legere built an image as a rebellious telecoms leader who rescued T-Mobile from the brink of obscurity and transformed it into a thriving network operator. He became CEO of T-Mobile in 2012 and left the company in 2019 following its merger with competitor Sprint.
Legere often attracted attention with a colorful vocabulary and his long hair. He ditched the traditional suit-and-tie attire for an athletic look consisting of jeans, sweatpants, fuchsia T-Mobile T-shirts, magenta sneakers, and running shoes.
He eliminated contracts and offered a simpler, lower monthly rate that would be known as The Uncarrier. This changed the way the industry worked in favor of consumers and allowed T-Mobile to maintain its place alongside giants AT&T and Verizon.