Disney’s Galactic StarCruiser is struggling to fill voyages

Disney’s Galactic StarCruiser is struggling to fill voyages

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Disney has launched a new, expensive Star Wars hotel, Galactic StarCruiser, which is struggling to fill trips and making cuts on its product, but not on price.

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Galactic StarCruiser New hotel concept

Earlier this year, Walt Disney World Resort opened its Star Wars Galactic StarCruiser all-inclusive hotel. The 2-night experience is like living in a Star Wars adventure once visitors arrive at the hotel. Once guests arrive, they are transported to a Galactic StarCruiser, which is meant to be like a cruise ship in space.

The immersive experience lets guests interact and choose to side with either the Resistance (Jedi – good guys) or the Galactic Empire (bad guys) within the Star Wars galaxy. Everything is themed, from the cabins to the meals and even the lingo and events. Impromptu interactions take place around the ship (a stationary hotel with LCD screens for windows). Shuttles take guests directly from the StarCruiser to Disney’s Galaxy’s Edge Star Wars-themed land, though tickets to the park are still required.

The pricing was prohibitive

From the start, the concern of most visitors has been the prohibitively high price for the two-day experience. It’s fair to say that the property is more than a hotel and includes dining, so comparing the price to other hotels like Disney’s Grand Floridian or even the nearby Four Seasons (in Orland0’s case) is probably unfair.

Yet even when you look at luxury cruising, the StarCruiser’s pricing is… out of this world. I couldn’t help it. This isn’t the first time the pricing of the experience has come under criticism. Here’s what the current prices deviate from:

prices for galactic starcruisers

The cheapest option for the maximum cabin allowed is $749/person/night. For a 10-day Antarctic expedition in a larger cabin with better food and an actual voyage to the 7th continent, the overnight price is $850 per person in a two-person cabin. For a two-person cabin in a Star Wars-themed hotel, the cost is $1,209/person.

“Despite generally positive reactions, some strong criticisms remained, including the van transport to Batuu and the average price of US$6,000.” – WDWNT

Sales appear to be struggling after the initial surge and availability for the busiest season seems fairly open. The low season is wide open.

Galactic StarCruiser availability

Disney cuts services, staff – not prices

According to Walt Disney World News Today, some “trips” were only 25% full. To compensate for the lower demand, Disney eliminated a second seat for dinner and reduced server hours.

“Because of the small number of inmates, performers – especially servers – lose hours. Right before the Galactic Starcruiser opened, they reportedly had trouble recruiting experienced servers. Lost hours can potentially raise this issue again when employees leave for other employment.” — WDWNT

What makes this so weird is that when there is 25% occupancy on a hotel or a cruise, prices are lowered to get people on board. Travelers spend money (even on all-inclusive experiences) on merchandise, at the park, park tickets, and extra days spent on resort grounds — but not when they choose not to travel at all.

An offensive element to this is how steep the prices are, and that despite low guest response (in terms of pricing, not satisfaction), Disney hasn’t changed the price at all. The question is, what would it take to make the experience more affordable for guests? Would Disney lower the price at 20% occupancy, 15% occupancy – would they lower the price at 10% occupancy?

It seems that the brand would rather reduce the included offer, such as B. Flexibility with food and staff, rather than making it more palletizable for travelers.


Don’t get me wrong, I would love to try this experience. I think many Disney visitors and fans of new travel opportunities in general would love a Galactic StarCruise. But prices haven’t budged on some trips despite low turnout, and Disney’s hubris is clearly out of control. With inflation, and perhaps some post-COVID-19 insatiable travel demand, Disney may have even tougher decisions to make on this property, but will they lower prices or services? The latter seems to be the case.

What do you think? Why didn’t Disney lower the prices of Galactic StarCruiser experiences? Will they keep cutting services (rather than prices) if demand stays the same?

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