Apple’s Shock MacBook Pro decision

If you are looking for a great everyday life MacBookit’s hard to see beyond that MacBook Air. The 2020 MacBook Air M1 is still available at the Apple Store for $999. The power of the Air will serve a wide audience thanks to Apple Silicon.

That leaves the 14-inch and 16-inch “professional” MacBook Pro laptops if you need the power. And that performance is even more evident in the M2 Pro and M2 Max variants of the MacBook Pro. Unfortunately, while the Geekerati expected their arrival in October, Apple had other ideas and made the shock decision postpone the laptops until at least the first calendar quarter of 2023.

What to do with MacBook Pro sales in the last quarter of the year? Apple had made a different decision…to quietly offer discounts until the new macOS laptops go on sale.

While Apple doesn’t have the same zeal in promoting Black Friday discounts, there have been several moves that show the company is working harder than normal to keep sales on the MacBook platform as high as possible.

One is retail, with small business customers being offered discounts of up to ten percent on the 14-inch and 16-inch MacBook Pro models. Those who need to step up to the professional MacBook Pro models may have been waiting for the M2-equipped models over the summer. Still, Apple wants you to keep buying the older M1 model, which is about to be phased out.

While there may not be any visible discounts for consumers, those looking for a better deal on Apple’s website know to head to the refurbished section of the store (although you might be quicker to search with a search engine for the link Apple creates it is not easy to see in the user interface). Here you can find the same larger MacBook Pro models with discounts of up to twenty percent.

Given that the refurbished MacBooks generally come at a ten percent discount (all backed by the same warranty and AppleCare options as a brand new machine), this is an additional discount for consumers looking at the larger MacBook Pro view laptops.

Apple mystique extended to pricing, too, and browsing the Apple Store reveals very little out of the ordinary. But just beneath the surface, Tim Cook and his team are quietly offering more discounts to boost MacBook sales in the final quarter of the year. In other years, this would be the role of a new release; With the delay in the M2 Pro and M2 Max variants of the MacBook Pro, Apple has decided to delve more into the brave new world of discount offers.

If you want as much performance as possible, you have to wait for the M2 family. If you need a lot of performance now then check out the M1 range, with the added temptation of these discounts. Apple has made its decision. Now you have to make yours.

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